What was hot in Japan in 2010?

Japan's "consumer mindset" has been exposed for another year by Dentsu -- Japan's largest advertising agency -- with the release of their top 20 Hit Products list.The survey carried out in November used a system called Dentsu Buzz Research to analyze word of mouth "buzz" in Internet blogs and asked respondents to rate "recognition," "have/had interest," and "is/was popular" from 130 items. It also included a prediction for the top 20 products for 2011. While it may be no surprise that the smartphone topped the list, some of the trends that swept the country came high. read more

Amanda Righetti Amanda Swisten Amber Arbucci Amber Brkich Amber Heard Amber Valletta