Kangaroos and clich�s stifling Australian tourism, says Packer

Australian tourism is letting itself down by
sticking to outdated clich�s, according to one of the country?s richest men.

Marketing campaigns
promising to ?throw a shrimp on the barbie? and asking ?where the bloody hell
are you?? have been a waste of $500 million of taxpayers' money, says James Packer, son of the late media tycoon Kerry Packer.

Tourism?s contribution to the
national economy has plummeted from 3.4 percent to 2.6 percent over the last
decade. Its world ranking in tourism competitiveness has dived from fourth in 2008
to 13th, according to a World Economic Forum Report.
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